20.12.07

Humbug / The Art of Outrageous Storytelling




Humbug
(Hum"bug`) transitive verb [ imperfect & past participle Humbugged; present participle & vb.

   noun  Humbugging.]

   To deceive; to impose; to cajole; to hoax.

   [1913 Webster]
P.T. Barnum and Charles Sherwood Stratton (Tom Thumb) c. 1850


humbug
noun
1. pretentious or silly talk or writing [syn: baloney, boloney,
bilgewater, bosh, drool, taradiddle, tarradiddle,
tommyrot, tosh, twaddle]
2. communication (writen or spoken) intended to deceive [syn:
snake oil]
3. something intended to deceive; deliberate trickery intended
to gain an advantage [syn: fraud, fraudulence, dupery,
hoax, put-on]





[jacket image]

This exclusive behind-the-scenes riveting documentary reveals how
author and marketer Joe Vitale hired legendary prankster Alan Abel to
pull an outrageous publicity stunt to promote his latest book, The
Attractor Factor.
This is great entertainment and provides a real lesson in why everyone
in business needs to consider publicity of one sort or another to get
ahead in today's competitive world.


HUMBUG: The Art of Outrageous Publicity



"This carefully researched study of America's greatest showman,(mEn)
huckster, and impresario is both an inclusive analysis of the
historical and cultural forces that were the conditions of P. T.
Barnum's success, and, as befits its subject, a richly entertaining
presentation of the outrageous man and his exploits."





"Some of our adventures included getting stuck in the middle of a race
riot; visiting the world’s largest basket; attending a family reunion, meeting
cousins who I didn’t know existed; and getting mooned by my father. I dropped
the camera out of horror when this happened so luckily it’s a quick"
shot," laughs Abel.






"Humbug" also includes several surprise bonus extras, including:



* full interview with Dr. Joe Vitale

* charming chat on how one might really win the lotto

* unveiling of Dr. Vitale's actual mermaid

My Photo

Thoughts, news, riffs and reviews by Dr. Joe Vitale ("Mr. Fire!") about
marketing, publicity, selling, hypnosis, copywriting, books, fitness,
metaphysics, "The Secret" and anything else he cares to comment on,
including healing, humor, the Internet and yes, maybe even sex.




Guess the Quote

"______. That's your job. That's all you have to do."

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